Coca-Cola | It starts with a little giving

No items found.

This is not your typical AI Coca-Cola Christmas ad πŸŽ…πŸŽ„

‍

This is what happens when traditional expertise meets the potential of AI. With just four people and tools like Freepik, MiniMax and Midjourney, we reimagined Christmas.

‍

From the shamanic rituals in the Nordic forests to the modern Santa Claus, these were times when people connected with nature, with each other, and with the divine in ways that seem otherworldly to us now. The act of giving itself - offering warmth, food, or light - was born out of survival and community in the harshest times.

‍

This idea of giving sparked a journey for us. From the first man inviting a wolf to the fire, to Saint Nicholas and the folklore of kindness and generosity, all the way to modern Christmas celebrations. Each step is a thread in the story of humanity - of how we give, connect, and create meaning through the ages.

‍

And at the heart of it all is Coca-Cola, an enduring symbol of how storytelling and tradition can define a season.

‍

The The Coca-Cola Company, if you see this, we made this with you in mind.

‍

This is more than an ad for us, it’s a vision of what’s now possible. A rediscovery down the rabbit hole of the forgotten past, a celebration of the present, and a glimpse into the future of storytelling. It starts with a little giving, and this is our present to you all.

‍

Made by: realdreams.io, Max Larsson, Yigit Kirca, Justin Hackney

‍Sound by: Niall Cropper

‍Made with: Freepik, MiniMax, Kling AI, Runway, Midjourney, Magnific AI, Topaz Labs, ElevenLabs